How a Well-Designed Website Can Help SEO Efforts

Like writing an essay or cooking a good meal, an effective SEO campaign needs good preparation; you cannot expect to jump into the process without having a good plan laid out first. This preparation has got to include a good website design and when going through the design process you should make sure that you have the overall goal in place which is to sell products or have people enquiring for services on your website.

SEO is constantly changing and we’re seeing more and more that the quality of sites and campaigns are becoming increasingly important. But just how can you ensure that your website design is giving your internet marketing campaign the best possible prospects?

• Rule number one: Don’t use java script

For SEO website designs using java script are enemy number one. Like pictures, Google can’t see them unless you tell them in alternative text what the image is of. Building your website in HTML code is the most effective and efficient way to design a website ready for the SEO process.

• Friendly navigation and making sure pages are crawlable.

As well as a key usability point, navigation is key to good SEO results. Google relies on its Googlebots to be able to crawl a website properly and if it is disjointed and difficult to navigate through this could negatively affect a website’s rankings.

If a page cannot be found by a Googlebot, it cannot be indexed by Google so there are a number of things to be aware of when designing your website including: content following a submission form, robots.txt and pages with thousands of links.

• Loading times

Matt Cutts confirmed that website loading times affect rankings – along with a multitude of other signals. Your website designers will be well aware of this and should factor it in when designing your website.

• Internal linking

This will be carried out throughout the SEO process, but ensuring that your website is well linked internally, can really help to increase the relevancy of pages you are targeting for certain keywords. Plan out with your website design team where you’re going to initially link to and from and as you expand your site – with a news feed for example, ensure that you’re continuing to internally link.

Laying down good foundations for an SEO campaign will give you quicker returns on your online marketing investment. Designing a website takes time and planning so including SEO considerations into the process will not add hugely to your workload.

Web Design Plays an Essential Role in Website Development

Designing websites is now a major service in the fast moving world of Internet business. The number of websites to be found on the World Wide Web has mushroomed and thus so has the importance of web design to business. All burgeoning and successful companies are eager to run a successful website and every thrusting businessman wants to improve the prospects of their business via the Internet, which is why website designing has become a flourishing business in itself.

As a result, website designing now forms a critical part of the web development process. Building attractive, glamorous and easily navigable websites have far greater appeal to users than ones that are uninteresting. It is in this area that web designing plays a critical role. It is only the websites with the best web design that will win over the best users or subscribers. Therefore, websites are one of the most important tools a business can have to bring clients straight to your business and help business to achieve their full business potential.

Designing a website is a complex activity which needs a thorough understanding of the process and any agency employed needs to be able to translate your company’s Internet aspirations into reality. It is much better to hire a professional web designer to serve your purpose and to build a bespoke website for your business, rather than using a template supplied by your domain provider. It is also not a good idea to outsource your requirements to other countries offering cheap web design because not only is there the possibility of language barriers so that you may not get your message across to the designer, but there may also be cultural differences which could result in a website that is not suitable for the main target audience of your products and services.

It is preferable to find a website design agency that allows you to outline your requirements clearly, perhaps by asking for your favourite colour schemes, perhaps naming three of your favourite sites so they can see what you like and who are generally prepared to listen to what you want. Being able to clearly identify your requirements at the outset will not only lead to the swift design of your website, but also avoids the unnecessary redesigning and reworking of designs. Everyone who wants a website will prefer to have it done efficiently first time around.

In order to facilitate this, there are a number of steps involved in designing a site that works well and is appealing. You need to be very clear about what you believe would best suit your business needs and your website needs to be in tune with the type of business you are operating. The site needs to be easy to navigate and user-friendly.

When choosing a designer, look carefully at their portfolio and experience and ensure they can handle complex design projects. With a little research, it is perfectly possible to find affordable web design, but research is vital for this to be effectively achieved.